Remember the days when your clientele took their cue from the world of fashion? Me too.
This brings me back to the first salon I worked in as an apprentice and Junior Stylist. We serviced a high-end fashion savvy client base, and they were constantly fighting over the selection of European high fashion magazines we kept in abundance in our Technical Area.
These mags were always dog-eared, and had multiple pages torn out, as clients created their seasonal look from our magazines.
Wow have things ever changed in the last decade....I now observe my own salon magazines, and it is amazing what I see. I have 6 month old copies of high-fashion magazines that have barely been opened. On the other side of the equation, the Celebrity-oriented magazines are generally unreadable within a week of purchase.
There is an interesting insight here, our clientele take more personal fashion influence from celebrities than models.
There are so many crossover celebs that have become nothing short of iconic in the world of hair. They are the trump card for hairstylist.
Your clients are looking to these people for style ideas, and as stylists, accepting this and exploiting this connecting will build our repective businesses astronomically.
Nowadays, celebrity is high fashion. Now go make some money.
Best,
Paul
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